earls is a high-end streetwear label inspired by the likes of los angeles clothing brands off-white and fear of god. the name 'earls' comes from rugby league player lewi brown's middle name, who is the creator of the company.
earls gave an opportunity for me to go completely against my personal minimalist approach to design and experiment with a much louder style. although i think minimalism is in the dna of the designs, every decision was made up of going against this and what i'd been taught - removing grids, not having perfect consistency and trying not to refine past the initial idea.
all artwork is designed and developed my me.